Page 21 - MDA MIDEC 2024 Programme Book

DAY 1 - CONFERENCE SPEAKER

Dr Adrian Goh

■ BDS, National University of Singapore
■ Master of Oral Implantology , University of Frankfurt

Dr Adrian Goh obtained his BDS from the National University of Singapore
in 2003. He served as a Dental Officer in the Ministry of Health , Singapore
from from 2003-2008. He was awarded Singapore Excellence Service
Award, Silver in 2004 ( youngest dental officer). He serve in different
government institution which include National Dental Centre, Health
promotion board , School Dental services and Polyclinics. He currently
waor as a Senior Associate in a Dental group.

Dr Goh was appointed head of Queenstown and Geylang polyclinics
during his tenure. He join the private practice after finishing his bond with
the government and was the Physician leader for Rafflesdental group
Tampines branch ( 2012-2014 ) and Raffles Dental International advisor
(2014-2018). He completed his Certificate of Oral implantology from
University of Frankfurt in 2010 .

He is now completing his Master of Oral Implantology , University of
Frankfurt .
Dr Goh is a multidisciplinary dental surgeon with special interest in
implantology and aesthetic dentistry . He has presented poster and
lecture both locally and internationally on implant and aesthetic dentistry.
He currently serves as Ultradent Clinical Consultant for APAC- Sub Sahara.

Speaker’s Lecture :
Is Teeth Whitening Still a Financially Viable And Relevant
Procedure in Modern Dental Practices?
In today's fast-paced, social media-driven world, patients present with
heightened aesthetic demands and expectations, while demonstrating
reduced willingness to invest time, financial resources, and responsibility
in understanding dental procedures. Dental professionals face increasing
challenges as patients have easy access to over-the-counter (OTC)
products, which offer compelling incentives and purported ease of use.

Will patients continue to invest in safe, predictable teeth whitening and
minimally invasive aesthetic procedures at dental clinics, or will they
increasingly seek prosthetic-driven treatments? The latter can pose
greater technical demands for dentists and result in higher costs for both
patients and practitioners.

This discussion will delve into the rationale and strategies for integrating
teeth whitening procedures into dental practices, as well as methods for
addressing and mitigating discomfort, and considerations for selecting an
appropriate whitening gel.

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